Optimizing livestock nutrition: how WinOpti streamlines feed formulation at Vilomix

19th June 2025

With more than 25 years of experience in the vitamin, mineral, and additive industry—and over two decades at Vilomix Denmark—I’ve dedicated my career to improving livestock nutrition. I hold a technical degree in animal husbandry, specialized in ruminants, and today I serve as Product Manager at Vilomix. My work focuses on feed formulation, product development, and maintaining close contact with farmers both in Denmark and internationally.

At Vilomix, we develop everything from highly concentrated vitamin and microelement premixes to complete feed solutions for livestock. Our main goal is to support optimal animal performance through precise and well-balanced nutrition. While feed formulation might appear simple on the surface, achieving real results—especially in dairy production—takes years of experience and a deep understanding of animals, nutrients, and farm-level conditions.

A feed program is only a tool. The deeper understanding of what’s behind successful milk production comes over time—through experience and close collaboration with farmers.

Jesper Madsen

Vilomix

To support our daily work, we rely on WinOpti, a feed formulation software developed by AgroVision. It’s a powerful and flexible system that lets us formulate feeds precisely, manage pricing, and stay compliant with EU regulations. What sets WinOpti apart is how customizable it is. We can create new additives on the fly, automatically generate product labels, and handle everything from raw materials to nutrient balance—all within the same system.

One of the biggest advantages is efficiency. Each operator can manage a large number of feed recipes with ease. From the final feed formulation to creating the premix and generating the correct labels, the entire process is streamlined and automated. That saves us time, reduces errors, and ensures consistency in production.

The software also gives us a stronger foundation for making decisions. Everything we need—nutritional data, pricing information, regulatory checks—is all in one place. That means we can adjust feed strategies quickly and respond faster to changes in the market or new customer needs.

I often get asked whether I would recommend WinOpti, and my answer is yes—definitely. For companies working in the feed industry and handling complex formulations, it’s an ideal solution. There are simpler tools out there for on-farm use, but if you’re running a professional feed business, you need something that can go deeper. WinOpti gives us that edge.

Feed formulation today is more data-driven than ever. Our experience at Vilomix shows how software like WinOpti doesn’t just support nutrition—it strengthens our entire operation. From compliance to communication with production systems, it’s a key part of how we continue to serve farmers with high-quality, effective feed solutions.

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