AgroVision and ForFarmers celebrate 1000th connection of Robot Analysis Program

AgroVision and Forfarmers joined forces 2.5 years ago to jointly develop analysis software that collects all feed and milk data from all dairy customers in the Netherlands, UK, Belgium and Germany in one program: the Robot Analysis Program (RAP). With this real-time data, ForFarmers can optimally support the dairy farmer. This month, both parties celebrated the successful project with 1000 connected dairy farmers.

Real time on farm data

With the current complex circumstances in the agricultural sector, the need for strong and integrated advice is becoming increasingly important. With more than 10,000 dairy farmers customers, ForFarmers’ 300 advisors have a big job to monitor the results properly and to provide its customers with good advice. This is almost impossible without the use of quality on-farm data and the right tools. This is made possible with the RAP software from AgroVision and Forfarmers. RAP collects all feed and milk data from all types of milking robots of all connected customers 24/7. At this moment 1000 dairy are connected to RAP.

Next level advice for dairy farmers

The collaboration between Forfarmers and AgroVision goes back a long way. In the past, both companies had already developed programs to monitor milk yield (Melkveemonitor) and to produce nutritional advice (OptiFeed). Nevertheless, ForFarmers had the ambition to take the advisory tools to a higher level. By bringing milk and feed data together in a real-time environment, the dairy customer gains additional benefits. To quote Henry Verwaijen (Marketing Director Ruminants ForFarmers): “A few years ago we made the choice to make more use of real time data instead of static data. In this way we move from one photo every 4-6 weeks to a real-time movie with the aim of being more proactive. This allows us to identify and advise much faster. By being on top of the ball and steering quickly, the customer benefits greatly from this. You could imagine this enormous amount of data and benchmark possibilities also leads to new insights and better advice.”